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Web2.0时代,播客新媒体形态层出不穷。如何将这种新兴的媒体纳入商业化轨道从而实现赢利是播客网站经营者面临的重大问题。本文通过对国内外播客网站的调查和对比,简要地阐述了播客的商业模式与营销管理的发展趋势。
Web2.0 era, podcasting of new media after another. How to bring this new media into commercialization and make profits is a major issue for podcasting website operators. Through the investigation and comparison of podcasting sites at home and abroad, this article briefly expounds the development trend of podcasting business model and marketing management.