近年来,农家乐旅游在我国快速发展,已成为很多城市居民休闲的新选择和城郊农民增收的新亮点。本文以泸州市农家乐为研究对象,通过对泸州市农家乐发展现状的分析得出泸州市农家乐在发展过程中存在产品内涵挖掘不够、特色不够鲜明;经营理念落后;市场竞争意识不强、宣传力度不够;缺乏统一规划、基础设施落后等问题,并提出了细分市场、开发特色旅游产品;加强从业人员的培训,提高服务水平;规划引导,促进“农家乐”有序发展;扩大宣传渠道,提高知名度等发展对策,以期为泸州市“农家乐”旅游的进一步发展提供参考。 In recent years, the rapid development of Nongjiale Tourism in our country has become a new bright spot for many urban residents’ new choices of leisure and income increase of suburban farmers. This article takes Luzhou farmhouse as the research object. Through the analysis of Luzhou farmhouse development status, we conclude that there is not enough product connotation in Luzhou farmhouse development, the characteristic is not clear enough; the management idea is backward; the awareness of market competition is not strong and the publicity is not enough ; The lack of unified planning, infrastructure and other issues behind, and put forward the market segments, the development of specialty tourism products; strengthen the training of practitioners and improve service levels; planning and guidance to promote “farm music ” the orderly development; expand publicity channels, Improve visibility and other development strategies, with a view to Luzhou City “farmhouse music ” tourism to provide a reference for further development.