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认为主流媒体因为播放了商业广告,而其公信力就下降或受到影响的说法,是不了解媒体的传播属性和社会价值的妄谈。从媒体的传播属性来说,媒体既有传播各类突发信息、时政新闻、政策观点等资讯的义务,同时也具有传递企业产品信息、满足消费者知情权,服务市场经济的义务。如果一个媒体只报道各种新闻信息,而忽略了对广大民众生活资讯的传播,那其也不是一个完整意义上的传播载体。而媒体的公信力,是媒体本身通过制作的节目和对社会热点事件的客观、公正的报道,以其扎实的内容日积月累在民众
The argument that the mainstream media has fallen or been affected by the broadcast of commercial advertisements is a verbosity that does not understand the media’s dissemination of attributes and social values. In terms of the media’s dissemination attributes, the media not only has the obligation to disseminate various types of emergency information, current affairs news and policy opinions, but also has the obligation to transmit the information of the enterprise’s products, satisfy consumers’ right to information, and serve the market economy. If a media only covers various kinds of news and information, ignoring the dissemination of information about the general public life, it is not a complete carrier of communication. The credibility of the media, the media itself through the production of programs and social events of the objective and fair, with its solid content accumulated over the people