互联网的发展,使得网络营销已经不同程度的进入到了企业的生产经营当中,但是,企业在开展网络营销过程中,还存在这样或那样的问题。本文就我国企业开展网络营销过程中出现的营销理念问题,网站宣传和网上企业形象的树立问题,网上支付问题进行了分析,通过对这些问题的深入的思考,从而为我国企业开展网络营销提供一些参考。 Internet development, making the network marketing has entered different levels of production and operation of enterprises, but enterprises in the process of network marketing, there are still some problems. This article analyzes the problem of marketing idea, website propaganda and the establishment of online corporate image appearing in the process of network marketing in our country, and analyzes the problem of online payment. Through deep thinking on these issues, this article provides some suggestions for our country enterprise to carry out network marketing reference.