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面对网络评论的冲击,《咸宁日报》精心打造的《香城时评》栏目在议题设置、内容选择、价值判断、角度分析等多个维度向“本地化”发力。实践证明,本地化既增强了《咸宁日报》作为地方党报的传播效应,又重塑了《咸宁日报》在本地舆论场中的引导能力和权威地位。
Faced with the impact of online commentary, “Xianning Daily” carefully crafted “Xiangcheng Shi Ping” section in the agenda setting, content selection, value judgments, perspective analysis and other dimensions to “localization ” force. Practice has proved that localization not only strengthens the Xianning Daily as a local party newspaper, but also reshapes Xianning Daily’s guiding ability and authority in the local media.