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自媒体期待什么样的广告主?它们对广告主有什么样的标准?自媒体是正在崛起的横向传播的重要载体,自媒体的命运也值得人们去深入关注,它的跌宕起伏是中国媒体整体变革的走向。在过去的2016,因消费升级和市场竞争带来的理性回归,我们目睹了微信、微博等自媒体从“创业者的春天”走到了稍显燥热的初夏,而由新兴媒体形态涌现带来的智能化媒体格局,也使得传播介质、商业模式、行业格局经历着新的迭代,我们称这种变化为“内容迭代风起时”。在2017中国广告与品牌大会上,新榜创始人兼CEO徐达内
What kind of advertisers are they expecting from the media? What kind of standards do they have for advertisers? Since the media is an important carrier of the rising horizontal communication, the fate of the media deserves deep attention. Its ups and downs are the overall media of the Chinese media The trend of change. In the past 2016, we witnessed the rational regression of consumer upgrades and market competition. We have seen WeChat, Weibo, etc. since the media went from “Spring of Entrepreneurship” to a slightly hot early summer, emerging from emerging media forms The intelligent media landscape brought about by this also enables the media, business model and industry structure to undergo a new iteration. We call this change “content iteration”. At the 2017 China Advertising & Brand Conference, Xu Danei, founder and CEO of the new list