人口出生率的降低及高等院校的连年扩招使得高职院校招生工作步履维艰,高职院校陷入招生窘境。基于当前的客观现实,基于高职院校招生的特殊性,积极探讨生源危机下高职院校招生的有效改进策略具有现实意义,也是本文重点关注与探讨的内容。 The decrease of the birth rate and the continuous enrollment enlargement of institutions of higher learning make the recruitment of higher vocational colleges difficult and the higher vocational colleges fall into the dilemma of enrollment. Based on the current objective reality, based on the particularity of the enrollment of higher vocational colleges, it is of practical significance to actively explore effective strategies for the enrollment of higher vocational colleges under the student source crisis. This is also the focus of this article.