现今,电视媒体高速发展,电视节目种类繁多。从各种风格的电视剧到乱花渐欲迷人眼的综艺节目,令人目不暇接。就拿综艺节目来说,如今已发展成各地方电视台的主流王牌,在满足普通百姓消遣时间、放松心情的同时,也已成为提升频道收视率的法宝。相比较之下,多数城市电视台承受着央视、卫视的极度重压,生存空间日益逼仄,发展状况窘迫。因此笔者尝试探讨城市电视台综艺节目发展之路。一、要树立城市电视台品牌理念和意识,形成独特品牌效应。 Today, the television media is growing rapidly with a wide variety of television programs. From a variety of styles of drama to the chaotic flower eyes charming variety show, dizzying. Take variety shows, now has developed into a mainstream trump card of local television stations, to meet the ordinary people recreational time, relax, but also has become a magic weapon to enhance channel ratings. In contrast, most urban television stations under the extreme weight of CCTV, TV, living space increasingly cramped, the development situation embarrassed. So I try to explore the development of variety programs of urban television. First, we must establish the concept and awareness of the city television brand, the formation of a unique brand.