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从知识创造与扩散的视角,以竞争者的非正式地方化学习和全球传言性学习为核心概念,建构了一个农区工艺美术产业集群成长的分析框架.利用该框架,以河南神垕镇钧瓷产业集群为案例,研究了非正式学习的不同方式对农区工艺美术产业集群成长的影响.发现,基于临近性和互惠性的竞争者之间的非正式学习,是目前我国农区工艺美术产业集群成长的主要动力.其中,地方层面上以水平维度和社会维度的非正式学习为主,如劳动力流动、企业衍生、模仿、友情联系、地方传言等,而行业协会的作用并不明显;全球层面上则主要表现为传言性学习,多通过举办文化节、参加国际商品展销会等暂时性集聚活动而嵌入全球知识生态系统.认为要想解决农区传统技艺传承与产业现代化之间的深刻矛盾,关键是依托个体/企业间的非正式联系,构建多尺度、绵密的集群非正式学习网络.
From the perspective of knowledge creation and diffusion, taking the competitor’s informal localized learning and global rumor learning as the core concept, this paper constructs an analytical framework for the growth of industrial arts and crafts clusters in rural areas.With this framework, The case of porcelain industry cluster was used to study the influence of different ways of informal learning on the growth of agricultural arts and crafts industry clusters.It is found that the informal learning based on the proximity and reciprocity of competitors is the current situation in our country’s agricultural arts and crafts The main motive force is the growth of industrial clusters, of which informal associations mainly focus on the horizontal dimension and the social dimension at the local level, such as labor mobility, enterprise derivation, imitation, friendship links, local rumors and so on, but the role of industry associations is not obvious; At the global level, it is mainly manifested in rumored learning and many embedded in the global knowledge ecosystem through temporary gatherings such as holding cultural festivals and participating in international commodity fairs and exhibitions, etc. In order to solve the profound relationship between the traditional inheritance of agricultural areas and the modernization of industries Conflict, the key is to rely on the informal contact between individuals / businesses to build multi-scale, dense clustering of informal learning Network.