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在中国电子商务迅速发展的背景下,企业对电子商务人才的需求与日俱增,但近几年电子商务专业毕业生的对口就业率偏低。基于电子商务人才培养的重要性与紧迫性,课题开展了对企业电子商务人才需求的调研,在此基础上,提出符合企业需求的电子商务人才项目驱动式的培养模式,并在教学体系构建、校企合作模式上提出具体的实施途径。
Under the background of the rapid development of e-commerce in China, the demand for e-commerce talents has been increasing day by day. However, the employment rate of e-commerce graduates has been relatively low in recent years. Based on the importance and urgency of cultivating e-commerce talents, the research carried out the research on the demand of e-commerce talents in enterprises and put forward the project-driven training mode of e-commerce professionals in line with the needs of enterprises. School-enterprise cooperation proposed specific ways to implement.