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《共同关注》创办于2003年5月1日,是中央电视台新闻频道一档以公益慈善为品牌特色的日播专题栏目。以“关注弱势群体,搭建互助平台,讲述新闻故事,彰显和谐关怀”为栏目定位,以打造中国百姓的精神家园为栏目核心理念。节目以中国社会转型时期出现的弱势群体为主要关注对象,呼唤社会真情,展现互助关爱。同时发挥央视作为国家媒体的社会功能和责任,用一个个发生在百姓身边的新闻故事诠释着“构建和谐社会”的理念。节目引起了温家宝、李长春、吴仪、王兆国等党和国家领导人的关注,受到观众的热烈欢迎,在社会上引发强烈反响。《共同关注》用激情和创新,做高质量节目,提升社会影响力,打造出了央视自己的公益品牌。栏目的综合排名跃居新闻频道第一,单期节目收视率在新闻频道周排名中位居前列,成功实践了“三贴近”的报道原则,体现出了媒体的影响力,也诠释了绿色收视率的理念。
“Common Concern” was founded on May 1, 2003. It is a day’s special topic column of CCTV news channel featuring charity as its brand. To “focus on vulnerable groups, build mutual aid platform, tell news stories, highlighting the harmonious care” for the column orientation, to build the spiritual homeland of Chinese people for the column core concept. The program takes the disadvantaged groups emerging during the social transformation of China as the main target of attention, calling for social truth and showing mutual assistance and care. At the same time, we should play the social function and responsibility of CCTV as a state media and interpret the concept of “building a harmonious society” with news stories that happen to the people one by one. The program aroused the concern of the party and state leaders such as Wen Jiabao, Li Changchun, Wu Yi and Wang Zhaoguo, and received a warm welcome from the audience, arousing strong repercussions in the society. “Common concern” with passion and innovation, high-quality programs to do to enhance social influence, to create their own public brand CCTV. The overall rankings of the sections rank first in the news channels. The single-period program ratings rank forefront in the weekly rankings of the news channels, and have successfully implemented the reporting principle of “three close to”, showing the influence of the media and interpreting Green ratings concept.