集科技、文化、思想于一身的世博会的成功申办和举行,无疑进一步丰富了上海城市品牌的内涵,提升了上海城市品牌形象——精明、合作、奉献的上海市民形象,上海企业的社会责任,强势政府与高效行政管理效率的再次结合,形式多样的上海城市品牌管理方式。 The successful bidding and holding of World Expo with science and technology, culture and thought undoubtedly further enriched the connotation of Shanghai city brand and enhanced the brand image of Shanghai city - the image of Shanghai citizens who are smart, cooperative and dedication, the social responsibility of Shanghai enterprises, The combination of strong government and efficient administration re-incorporates a variety of Shanghai city brand management methods.