“北京榜样”是北京新闻广播策划的大型年度人物评选活动。该项活动自2011年启动以来已经成功举办了两届,共推举了20位榜样人物,获得了社会各界的广泛认可和好评。从“摸着石头过河”的单个媒体活动到吸引主管部门积极参与、社会媒体海量报道的大型活动,其策划过程和经验折射出一个成功的媒体活动策划应当遵循的基本规律。 “Beijing Model ” is a large-scale annual figure selection activity planned by Beijing News Broadcasting. Since its launch in 2011, the event has been successfully held for two sessions, a total of 20 role models were selected, has been widely recognized by all sectors of society and praise. From the single media activity of “crossing the river by feeling the stones” to the large-scale activities attracting competent departments to participate actively and mass media coverage by social media, the planning process and experience reflect the basic rules that should be followed in planning a successful media event.