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在书籍装帧设计过程中,书籍的表现形式与消费者的情感具有直接的联系,近年人性化和可持续设计理念逐渐深入人心,书籍设计情感化渐成为书籍装帧设计师思考的重要问题,消费者和阅读者在对书籍进行情感因素将直接影响书籍的销售和受观看者喜爱的程度。本文将对书籍装帧设计中的情感化设计进行分析,归纳书籍装帧设计中书籍材料、工艺、造型和印刷等设计因素,得出情感化设计因素在书籍装帧中应用方法与路径。
In the book binding design process, the manifestation of the book is directly related to the emotion of the consumer. In recent years, the concept of humanization and sustainable design gradually became popular among the people. The emotionalization of book design has become an important issue for the designers of book binding. And readers in the book emotional factors will directly affect the book sales and loved by the extent of the viewer. This article will analyze the emotional design of the book binding design, concludes the design factors of the book materials, process, modeling and printing in the book binding design, and draws the application of the emotional design factor in the book binding.