企业文化的重要性体现在扎根管理、扎根员工,即让企业文化落地。在互联网环境下,企业文化传播和落地具备了新的载体和传播模式。本文依托于西南技术工程研究所微信平台“创新先锋”开展,以研究所企业文化传播落地为主要研究内容,以微信平台为主要载体,研究微信平台在企业文化落地过程中的方式、效果,为企业文化的建设和传播积累经验。 The importance of corporate culture is rooted in the management, rooted in staff, that is, corporate culture landing. In the Internet environment, corporate culture and landing have a new carrier and mode of transmission. This article relies on Weixin platform of Southwest Institute of Technical Engineering “Pioneer of Innovation ”, with the research contents of the corporate culture dissemination as the main research content, the WeChat platform as the main carrier, the way and effect of the WeChat platform in the process of corporate culture landing , For the construction and spread of corporate culture accumulated experience.