海尔集团创立于1984年,在短短17年的时间里创造了从无到有、从小到大、从弱到强、从国内到海外的卓著业绩。在“名牌战略”思想的引领下,从一个濒临倒闭的集体小厂发展壮大成为在国内外享有较高声誉的跨国企业。2001年,海尔集团实现全球营业额602亿元,是1984年创业时的1700O多倍;出口创汇4．2亿美元,同 Founded in 1984, the Haier Group has achieved remarkable results from scratch, from small to large, from weak to strong, and from domestic to overseas in just 17 years. Under the guidance of the “brand-name strategy” concept, it has grown from a collective small factory that is on the verge of collapse to become a multinational company with a high reputation at home and abroad. In 2001, the Haier Group achieved a global turnover of 60.2 billion yuan, which was 1,700 times more than when it was founded in 1984; it earned foreign exchange of 420 million U.S. dollars.