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近年来,随着“大力发展文化产业”这一国家政策的号召,越来越多的人开始关注文化市场与艺术市场。在市场经济大潮的推动下,市场化已经当仁不让地成为一种时代的趋势,作为文化艺术产业其中的一种,舞蹈行业也在逐渐走向市场。然而我们都知道,舞蹈艺术走向市场的过程,并不是简简单单艺术创作与商业运作简单的结合和加总。那么,从艺术走向市场,舞蹈还有多远的路要走?现有的商业运作模式真的适合舞蹈艺术吗?在强大的利益驱使下,舞蹈艺术家如何才能在艺术和市场之间找到一个平衡点,做到既能走向市场,又能保持艺术的纯粹性?带着这些问题,我们很荣幸地邀请到了三位嘉宾,请他们从自己的角度,谈谈看法和观点。
In recent years, with the call of “vigorously developing the cultural industry” as a national policy, more and more people are beginning to pay attention to the cultural market and the art market. Driven by the tide of market economy, marketization has become a trend of the times. As one of the cultural and art industries, the dance industry is gradually moving towards the market. However, we all know that the process of bringing dance art to the market is not a simple combination and summation of artistic creation and commercial operation. So how far is the road from art to market and dance? Is the existing business model really suitable for dance art? How can dance artists find a balance between art and the market driven by strong interests? With these problems, we are honored to invite three distinguished guests to ask us to talk about our views and opinions from our own perspective.