2010年3月份,山西汾酒集团派他的党委副书记到北京来找我,说希望到汾酒去一趟,帮他们找差距,主要是给他们指出问题。我对山西汾酒的品牌建设,参与了不少意见,我认为也起了一些作用,我把这个过程讲一讲,大家从这里边也可以有一些体会。1992年,我去过汾酒厂,当时汾酒是中国八大名酒的老大,占八大名酒总销量的50%。到2010年,我再去一打听,汾酒由汾老大退步到汾老六,不仅退步到汾 In March 2010, Shanxi Fenjiu Group sent his deputy party secretary to Beijing to come to me and said he hoped to go to Fenjiu to help them find the difference, mainly to point out the problems for them. I Shanxi brand building, participated in a lot of opinions, I think it also played some role, I talk about this process, we can also have some experience from here. In 1992, I went to Fen Winery, Fen Wine is the boss of China’s eight famous wines, accounting for 50% of the total sales of eight wines. By 2010, I went to find out again, Fen old man retreated to Fenlao Fen, not only to retreat Fen