名牌在美国历史上产生过不同的作用。早在40年代和50年代,名牌被看成是美好生活的象征而受到人们的尊敬。在60年代和70年代初期,名牌反映了当时的经济繁荣。70年代中、后期,美国经历了水门事件、石油危机,人们的收入开始下降。到了竞争激烈的80年代,名牌成了表现个人能力的象征。在80年代末期和90年代初期, Brand names have had different roles in the history of the United States. Back in the 40’s and 50’s, brand names were seen as a symbol of good life and were respected by people. In the 1960s and early 1970s, brand names reflected the economic prosperity of the time. In the mid and late 1970s, the United States experienced the Watergate incident and the oil crisis, and people’s income began to decline. In the fiercely competitive 1980s, brand names became a symbol of personal performance. In the late 1980s and early 1990s,