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2013年即将过去,新媒体、新的传播手段的出现为企业传播内容、提高品牌知名度提供了前所未有的机会,但也带来了各种挑战。在媒介融合的环境中,“新”、“旧”媒体不再是一个对立的概念,只是承载内容的形式--传播媒介在不断发生变化。从报纸、杂志、广播、电视、互联网,到微博、微信、移动新闻客户端等社会化、移动化的新媒体平台出现,每一次新的传播平台、新的技术手段更迭,都对企业传播带来深远影响,而有价值的内容永远不会消亡,在新媒体形态中,有价值的内容(讲故事)成为营销核心,企业内容传播也正朝着视觉化、人性化、即时性、互动性、移动性的趋势不断进化。内容营销的一个标志是创作的内容能够表达品牌的声音,并且能够在消费者寻求信息或购买过程中的
With the coming of 2013, the emergence of new media and new means of communication has provided unprecedented opportunities for enterprises to disseminate content and enhance brand awareness, but it has also brought various challenges. In the context of media convergence, the “new”, “old” media is no longer an opposing concept, it is just a form of content-the media is constantly changing. From the newspapers, magazines, radio, television, the Internet, to the Weibo, WeChat, mobile news client and other social, mobile new media platform appears every new platform for the dissemination of new technological means of change are spread to business Bring profound influence, and valuable content will never die out. In the new media form, the valuable content (storyteller) becomes the core of marketing, and the dissemination of corporate content is moving towards visualization, humanization, immediacy and interaction The trend of sexuality and mobility continues to evolve. One of the hallmarks of content marketing is that creative content can express the brand’s voice and can be used by consumers seeking information or buying