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地市广电媒体联系和服务着千千万万普通受众,本身的数量也多,但是受区域地理经济环境的限制,收益不足,发展仍然是个问题。业界人士疾呼:“地市广电的出路何在?”2004年(淄博)中国城市广电媒介经营发展战略研讨会对此进行了有益探讨。多元竞争格局中的城市广电竞争是市场的常态,对于竞争的分析有助于把握机会,所谓“知己知彼,百战不殆”。从传媒市场竞争角度分析,城市
Radio and television media in the prefectures and cities serve tens of millions of ordinary audiences and their own numbers. However, due to the limitation of geographical and economic environment in the region, insufficient revenue and development are still problems. The industry shouts: “Where is the way out of the city radio and television?” 2004 (Zibo) China City Media Broadcasting Management Seminar on the media conducted a useful discussion. The competition in the city radio and television in the pattern of multiple competitions is the normality of the market, and the analysis of competition helps to seize the opportunity. The so-called “Know thyself, know yourself ”. From the media market competition perspective, the city