如果说品牌与广告的关系是借船出海,那么全球通在今年5·17前后的一系列广告无疑成功竖起了品牌航行的“A~+”之帆。“A~+”是对全球通“我能”口号在移动通信服务业务层面的落地,中国移动通信副总裁鲁向东表示,“A”代表全球通应需而生的优质业务和服务,“+”则代表全球通的差异优势,同时“+”还代表着全球通 If the relationship between the brand and the advertisement is borrowed by boat, then a series of advertisements of the Global Pass around 5.17 this year have undoubtedly successfully erected a “A ~ +” sail of brand navigation. “A ~ + ” is the global communications “I can ” slogan in the mobile communications services business floor, Lu Xiangdong, vice president of China Mobile Communications said, “A ” on behalf of the global demand for quality business And services, “+ ” represents the global advantage of the differences, at the same time “+ ” also represents the global pass