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黑与白、虚与实、阴与阳在中国哲学和绘画中是不可分割、不可独立的组合。中国画从形成之时就把承载物象的画纸当成画的一部分,画面的白空间从而能够成为绘画艺术的形式语言,发挥着重要的作用。平面广告设计要从传统绘画中汲取养分,通过空白空间衔接的以少胜多的画面具有深远的意境;周围大面积的空白能够让视觉迅速聚焦到重心上的广告主题;竖向排列的空间好像短文诗句连绵不绝;虚实相生的世界渗透着深厚的哲理让人回味无穷。
Black and white, virtual reality, yin and yang are indivisible and irreconcilable combinations in Chinese philosophy and painting. Chinese painting from the time of the formation of the image of the object as a piece of painting as a painting, the white space of the screen so that it can become a formal language of painting art, plays an important role. Graphic ads design to draw nutrients from traditional painting, through the gap in the convergence of space to have a more victorious scenes with far less conception; surrounded by a large area of white blank space allows visual focus to focus on the advertising theme; vertical arrangement of the space seems Short passages of poetry endless; actual situation of the world with deep philosophical insight aftertaste.