“它山之石,可以攻玉”。山东省高度重视旅游产业发展,充分利用独特的资源优势,坚持大旅游、大创意、大投入和大品牌战略,有力地促进了当地旅游业和经济社会发展。其超前的思路、超强的力度、超常的手段和先进的管理经验,为南岳打造“国际旅游目的地”提供了许多有益的启示。一、山东省旅游业的基本情况根据中国旅游业发展报告评价结果显示,山东省旅游业的综合竞争力和现实竞争力上在全国排名都是第六,在潜在竞争力和旅游发展环境竞争力上分别排名第四和第 “It’s mountain stone, you can attack jade.” Shandong Province attaches great importance to the development of tourism industry, making full use of its unique resource advantages and adhering to the strategy of big tourism, great creativity, great investment and big brand, effectively promoting the development of local tourism and economic and social development. Its advanced thinking, super strength, extraordinary means and advanced management experience for the Nanyue create “international tourism destination ” provides many useful inspiration. First, the basic situation of tourism in Shandong Province According to the evaluation results of China’s tourism development report shows that the overall competitiveness of Shandong Province and the competitiveness of tourism in the national rankings are the sixth, in terms of potential competitiveness and tourism development environment competitiveness Ranked fourth and fourth respectively