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李鹏(华西都市报总编室主任):成都报纸的高同质化竞争,直接的原因在于利益的驱动。1995年《华西都市报》创刊,当年投资200万当年就盈利,从投入与产出角度看很划算,并且还取得了很好的社会效益。这就引得一大批企业家对报业市场很看好,并通过了各种办法加入进来。进入的方式就是模仿。1997年成都商报的最早模仿成功,更加大了其他报纸和企业家对这一块报业市场的看好,先后有《蜀报》,《商务早报》等模仿《华西都市报》,走市民报的路子。其次是成都报人的创造力不够,人才都是仓促上阵,能力还达不不到一定的要求。对《华西都市报》的模仿仅仅是简单的照搬。
Li Peng (chief editor of West China Metropolis Daily): Chengdu newspaper’s high homogeneity competition, the direct reason is that interest-driven. In 1995, “Huaxi Dushi Bao” started its publication. When it invested 2 million in that year, it made profits. It was very cost-effective in terms of inputs and outputs, and also achieved good social benefits. This has led a large number of entrepreneurs to the newspaper market is very optimistic, and adopted a variety of ways to join in. The way to enter is to imitate. The earliest imitation success of the Chengdu Commercial Daily in 1997 further increased the optimism of other newspapers and entrepreneurs on this newspaper market. There have been “Sichuan Daily” and “Business Morning News” imitating “Huaxi Dushi Bao” Way. Followed by the lack of creativity in Chengdu newspaper, all personnel are rushed into battle, the ability also failed to meet certain requirements. Imitation of “Huaxi Dushi Bao” is just a simple copy.