标王现象的出现,特别是秦池第一次夺得标王一夜成名后,电视广告界漂浮着怪圈:一方面是中央台黄金时段奇缺,形成了卖方市场,从而迫使其采用竞标的方式来解决时段紧缺的矛盾;另一方面,则是大量的地方电视台和非黄金时段的相对剩余,广告量不足,从而造成大量媒体资源的浪费。在中央电视台黄金时段做广 The emergence of the standard king phenomenon, especially after Qin Pok first won the standard king overnight fame, the television advertising circles floating in a strange circle: on the one hand is the CCTV prime time scarce, formed a seller’s market, which forced its bidding approach On the other hand, there are a large number of local television stations and the relative surplus in non-prime time with insufficient advertising volume, resulting in the waste of a large amount of media resources. CCTV in prime time