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随着电视频道专业化改革的进一步深入,我国电视媒体步入了一个前所未有的激烈竞争时代,观众面对四十多个频道进行选择时,手中的摇控器就成了决定电视频道命运的杀手锏。如何让观众选择本台节目,提高节目的收视率是时下电视从业人员关心最多、思考最多的问题之一。那么如何能使自己的频道和栏目在竞争中脱颖而出,保持领先地位呢?笔者认为:电视媒体的竞争往往是频道间的竞争,而频道竞
With the further deepening of TV channel specialization reform, China’s television media has entered an unprecedented era of fierce competition. When the audience is confronted with more than 40 channels, the remote controller becomes the killer who decides the fate of the television channel . How to let the audience choose this station program to improve the program’s ratings is nowadays television practitioners most concerned about one of the most thought. So how to make their own channels and columns stand out in the competition, to maintain its leading position? I believe: the television media competition is often the channel between the competition, and channel competition