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马自达在2014年底全新推出了以“BREAKER+越己·心力量”为主题的核心品牌推广活动,携“人马一体”品悦营与“魂动·心立方”艺术展两大主题活动,于去年十二月上旬开始持续到今年三月底,期间分别在广州、成都、北京、武汉、南京、杭州、上海等城市进行巡展及区域试驾活动,旨在使大众消费者近距离接触和了解马自达不断挑战,超越自我的品牌精神。“魂动·心立方”艺术展通过展示基于马自达“魂动”设计理念所创意并衍生的艺术品,传递马自达所独有的设计哲学以及创作灵感,以围绕马自达“魂动”设计理念的新颖艺术创作形式受到业界以及广大消费者的纷纷好评。同时,马自达也将携旗下两款全面搭载“创驰蓝天”技术以及运用“魂动”设计主题的主力车型——Mazda6 Aterza阿特兹以及Mazda3 Axela昂克赛拉进行分站试车,充分体验马自达奉为品牌精髓的“人马一体”驾乘乐趣。
At the end of 2014, Mazda launched a new brand promotion campaign focusing on the theme of “BREAKER + Yuejiuxinxinli”, bringing together two major brands, namely “Yueyuanying” and “Soul Motion & Heart Cube” The theme activities started in early December last year and continued until the end of March this year. During the tour, they conducted roadshows and regional test drive activities in cities such as Guangzhou, Chengdu, Beijing, Wuhan, Nanjing, Hangzhou and Shanghai, respectively. The aim was to bring mass consumers closer Meet and understand Mazda’s constant challenge to surpass its own brand spirit. “Soul Movement & Heart Cube” art exhibition Through the display based on Mazda “Soul Motion ” creative ideas and derivative works of art, passing Mazda’s unique design philosophy and creative inspiration to around Mazda “Design concept of innovative art forms of creation by the industry and the vast number of consumers have been well received. At the same time, Mazda will also bring its two fully equipped with ”Chong Chi blue sky “ technology and the use of ”Soul Motion “ design theme of the main models --Mazda6Aterza Artz and Mazda3Axela angkesala for substation test , Fully experience the essence of the brand Mazda ”people and horses " driving pleasure.