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文化遗产是保证国家独立自主和可持续发展的思想基础。作为国务院首批对外开放的历史文化名城,随着南水北调中线陶岔渠首枢纽工程的竣工,使得南阳与世界的交往和交流更加频繁。在信息时代,互联网在文化传播与文化交流中将发挥更重要的作用,成为外国人了解南阳文化的重要窗口。本文研究南阳文化遗产对外网络传播的现状和存在问题,梳理了南阳文化遗产对外网络传播中出现的问题,分析了产生这些问题的原因,提出了文化遗产对外网络传播的策略和措施。从而帮助国内外游客更好地了解南阳文化,对于提升南阳软实力、扩大南阳文化知名度和美誉度、推动南阳经济社会发展有着重要作用。
Cultural heritage is the ideological foundation for ensuring the country’s independence and sustainable development. As the first state-run historical and cultural city open to the outside world, with the completion of the Taosu Canal Head Project of the Middle Route of the South-to-North Water Diversion Project, exchanges and exchanges between Nanyang and the rest of the world have become more frequent. In the information age, the Internet will play a more important role in cultural communication and cultural exchange and become an important window for foreigners to understand Nanyang culture. This paper studies the status quo and existing problems of the Nanyang Cultural Heritage’s external network dissemination, combs the problems that appear in the Nanyang Cultural Heritage’s external network dissemination, analyzes the causes of these problems, and proposes the strategies and measures for spreading the cultural heritage to the external networks. So as to help domestic and foreign tourists to better understand the culture of Nanyang, Nanyang to enhance the soft power to expand the visibility and reputation of Nanyang culture, promoting economic and social development in Nanyang has an important role.