论文部分内容阅读
市场差别策略是以发现差别和突出差别为手段,充分显示广告和产品特点的一种宣传策略,主要包括产品差别策略、劳务差别策略和企业差别策略三方面内容。只有理解市场差别策略,采取与众不同的策略定位,才能为平面广告设计找到背后的创意支柱。在平面广告设计中,关键是要掌握不同的市场策略在广告色彩、图形、情感上所形成的独特性,进而使平面广告的主题得以升华。
Market differentiation strategy is based on the discovery of differences and salient differences as a means to fully display the advertising and product features of a publicity strategy, including product differentiation strategy, labor service differential strategy and business strategy of three aspects. Only by understanding the strategy of market differentiation and taking a distinctive strategic positioning can we find the creative backbone behind graphic advertising design. In print ads design, the key is to master the uniqueness of different marketing strategies in terms of advertising colors, graphics and emotions, so that the theme of print ads can be sublimated.