本文基于“小投资”带动施工总承包这种新的营销竞争模式,通过对各影响因素进行阐述,以及科学的模型计算和分析,为施工企业在新环境下获取竞争优势提供了必要的理论依据。 Based on “small investment ”, this new model of marketing competition led to construction general contracting. Through elaborating on various influencing factors as well as scientific model calculation and analysis, this paper provides necessary necessary for construction enterprises to gain competitive advantage in the new environment Theoretical basis.