《公关世界》创刊已届五周年。《〈公关世界〉五年精华本》在这个时候面世,自然含有纪念之意,但又不仅于此。《公关世界》创办时,正值邓公南巡之后中国改革开放掀起又一轮热潮,社会主义市场经济体制加快酝酿成熟;借此东风,中国的公共关系事业也获得新的推动力并呈现新的发展态势。《公关世界》于此时创刊,可以说是应大运而生。因此,出这本集子纪念创刊五周年,既是对刊物自身进行回顾与总结,也是为五年来改革开放和现代化建设的总体进 PR World has its fifth anniversary. “PR World” Five-Year Essence This book, published at this time, naturally contains the memorial meaning, but not only here. During the founding of PR World, Deng Xiaogang set off another round of upsurge in China’s reform and opening up and the socialist market economy accelerated its maturation. With this new impetus and new development of China’s public relations undertakings situation. PR World started at this time, we can say that should be born. Therefore, the fifth anniversary of this collection commemorating the first publication not only serves as a review and summary of the publications themselves, but also serves as a general guideline for reform, opening up and modernization in the past five years