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我国零售业在我国国民经济中占有重要地位,零售业的发展对我国社会经济有很大的影响。本文以存货、期间费用为投入指标,以经营利润、经营活动产生的现金净流量为产出指标,运用Malmquist指数对我国具有代表性的上市零售企业在2004年至2011年的经营效率进行分析。通过对具有代表性的8家企业的Malmquist指数进行分析,结论显示:采取传统购物和网上购物相结合的零售企业经营绩效最高,我国整体零售企业的规模效率属于有效率的,但在技术变化上属于无效率的。最后,本文根据结论提出相关建议。
China’s retail industry occupies an important position in our country’s national economy. The development of the retail industry has a great impact on our country’s social economy. In this paper, we use the inventory and period expense as input indicators, and use the Malmquist index to analyze the operating efficiency of representative listed retail enterprises in China from 2004 to 2011 based on the operating profit and net cash flow generated from operating activities. By analyzing the Malmquist index of eight representative enterprises, the conclusion is that the retail enterprises adopting the combination of traditional shopping and online shopping have the highest operating performance, and the scale efficiency of the overall retail enterprises in China is efficient. However, in terms of technological changes Belongs to inefficiency. Finally, this article puts forward some suggestions based on the conclusion.