享有百年历史的奥迪品牌,一直以创新技术和远见卓识称雄豪华车市场,其成功的品牌战略不仅顺应市场变化,更积极地塑造具有进取精神的领先者典范。奥迪的气质不是来自于“豪华物质”的堆砌,而是来自不断超越、积极进取的品牌精神,对艺术和高品质生活的执着追求始终渗透于奥迪与生俱来的进取基因中。奥迪品牌与音乐领域的合作传统已有近半个世纪,逐渐形成了“Audi onStage”这一独特的、专属于奥迪的文化品牌。从石荷州音乐节到拜罗伊特音 The centuries-old Audi brand has been championing the luxury car market with innovative technology and foresight. Its successful brand strategy not only adapts to market changes, but also proactively shapes the enterprising leader model. Audi’s temperament is not from the “luxury material ” pile, but from the constant surpassing, aggressive spirit of the brand, the pursuit of art and high quality of life has always infiltrated Audi’s inherent progressive gene. Nearly half a century has passed since the Audi brand and the music tradition were formed and a unique and exclusive Audi-branded cultural brand “Audi onStage” has evolved. From the Stonehenge Festival to Bayreuth