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体验是由某些刺激(如企业所采取的市场营销举措)而使消费者产生的内在反应,它产生于直接观看或参与某事件——无论是真实的还是虚拟的。作为销售汽车的云锋公司,其对体验营销的导入主要是突出轻松主题及其情感因素。
Experience is the intrinsic response consumers make to certain stimuli (such as the marketing initiatives taken by an organization) that arise from seeing directly or participating in an event - whether real or virtual. As a car sales company Yunfeng, its introduction of experiential marketing is mainly focused on the relaxed theme and its emotional factors.