随着电视频道数量激增,受众注意力成为希缺资源,频道间的竞争直接体现在节目的竞争之上。而电视各类节目具有传播信息、提供服务和文化娱乐等诸多功能,其中价值最大、影响最广的莫过于新闻。因此,重视新闻在电视中的主体地位,树立新闻在受众中的公信力,已经成为电视台的立台之本和致胜之道。 With the surge in the number of television channels, the audience’s attention has become the lack of resources, the competition between channels directly reflected in the program competition. The various television programs have the function of disseminating information, providing services and cultural entertainment, among which the most valuable and most influential are the news. Therefore, attaching importance to the dominant position of news in television and establishing the credibility of news in the audience have become the foundation and the way to win the success of the television station.