“软”广告节目是指以短的专题片、信息片的形式出现,将广告宣传效应隐含在电视片背后的节目。根据当前社会经济形势,我认为,比较理想的考虑是:一个电视台的创收节目应采取以“硬”广告节目为 “Soft” advertising programs are programs that appear in the form of short feature films and informational clips that imply the advertising effect behind the scenes on television. According to the current social and economic situation, I think the more ideal consideration is that a TV station’s revenue-generating program should adopt a “hard” advertising program as