论文部分内容阅读
电子商务并不一定只发生在Internet上电子商务有许多定义,但总的来说可以解释为包括使用某种网络(一般是计算机网络)的金融交易在内的信息的电子交换。它基本涵盖了业务流程的所有阶段(营销、销售、采购、支付、供货和客户服务),而支付功能则是该定义的中心。 第一代电子商务交易是使用固定电话的点到点连接,比如法国的Minitel服务。当时许多人都认为普遍存在的Internet和GUI浏览器技术将使电子商务实现真正的飞跃。现在,电子商务在Internet上的增长已经证实了这一点(比如在线书店Amazon.com的扩展以及提供个人财务服务的QuickenInternet站点数量在全球的增长)。 那么,什么是无线电子商务呢?基本上,无线电子商务的意思就是您可以象利用移动电话来实现今天的Internet上进行的电子商务交易。利用移动电话,您将能够获得营销和销售信息、接收订货信息、作出购买决策、支付款项、获得服务或产品,最后接受所需的客户支持。当然,与Internet
E-commerce does not necessarily have to happen on the Internet There are many definitions of e-commerce, but in general it can be interpreted as an electronic exchange of information, including financial transactions that use some kind of network, typically a computer network. It basically covers all stages of the business process (marketing, sales, purchasing, payment, delivery, and customer service), and payment functionality is at the center of the definition. The first generation of e-commerce transactions were point-to-point connections using landline phones, such as the French Minitel service. At that time, many people think that the ubiquitous Internet and GUI browser technology will make a real leap in e-commerce. This is evidenced by the growth of e-commerce on the Internet (such as the expansion of online bookstore Amazon.com and the worldwide increase in the number of QuickenInternet sites offering personal financial services). So, what is wireless e-commerce? Basically, e-commerce means you can make use of mobile phones to make e-commerce transactions on the Internet today. With your mobile phone, you will be able to get marketing and sales information, receive ordering information, make purchase decisions, make payments, get services or products, and finally receive the customer support you need. Of course, with the Internet