广告界有一句至理名言:你所花费的广告费用至少有一半是浪费的,可悲的是我们都不知道究竟是哪一半。这个内在缺陷致使广告从诞生的第一天起,似乎就向着一个不讨喜的方向发展,时至今日,我们不得不投入巨资寻求一切与消费者交流的机会,越来越多的广告不断地通过骚扰我们的生活来达成引起我们注意的目的,新媒体的出现并没有对此带来根本改善,相反,更多的信息量已经达到必须以爆炸来形容。当我们每日浸泡在大量的广告侵扰之中,很显然这种单向的灌输式传播的效率已经越来越低。我们都在不断寻求一种全新的交流方式,一种让消费者能记得住(并产生行动) The advertising industry has a well-known saying: at least half of the advertising costs you spend are wasted, sadly, we do not know exactly which half. This inherent defect led to the advertising from the first day of its birth, it seems to be in an unlucky direction, and now, we have to invest heavily to seek all opportunities to communicate with consumers, more and more advertising continuously The purpose of attracting our attention through harassment of our lives has not been brought about by the advent of new media. On the contrary, more information has been reached that must be exploded. As we daily soak in the bulk of advertising intrusion, it is clear that this one-way inculcation has become less efficient. We are constantly looking for a new way to communicate, one that consumers can remember (and generate action)