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四大变局影响中国广播电视媒介走向:中国电视由媒体时代全方位向后媒体时代转变;中国电视市场全面呈现份额竞争态势泛新闻化与泛娱乐化同时席卷媒体;以电视为依托的综合数字化信息平台的搭建意义重大。打造完整的电视内容产业链,构筑完善的内容产业体系,就是要从产业资本、节目制作、节目流通(包括营销、采购、交易)以及宏观与微观的管理等全方位进行系统改革创新。贯穿市场意识、成本意识、法制意识和舆论导向意识,才能真正把内容产业做强做大。
Four major changes affect the direction of China’s radio and television media: China’s television from the media era all-round change to the post-media era; China’s TV market is fully presented the trend of share-based competition Pan-informatization and pan-entertainment at the same time swept the media; integrated digital TV-based information The platform is of great significance. To create a complete TV content industry chain and construct a sound content industry system is to conduct systematic reform and innovation in all aspects from industrial capital, program production, program distribution (including marketing, purchasing, trading) and macro and micro management. Throughout the market awareness, cost awareness, legal awareness and media-oriented awareness, can the real content industry bigger and bigger.