北京内联升是一个有140多年历史的老字号，创始人是河北武清人赵廷。内联开，寓意为穿上该店的鞋，就能在大内（朝廷）联联升级，让顾客留个吉利。赵廷认为，“要想赚大钱，就得在坐轿人身上打主意”。于是，内联开一开始就专门经营贵族和官僚穿的朝靴，每双可卖几十两白银，同 Beijing Unionlink is an old brand with a history of more than 140 years. The founder is Zhaoting of Hebei Wuqing. Inline open means that to put on the shoes of the store, it can be upgraded in Dali (court) to allow customers to stay alive. Zhao Ting thinks, “If you want to make big money, you have to make an idea on the sedan chair.” As a result, the Intranet began to specialize in the boots worn by nobles and bureaucrats. Each pair can sell dozens of silver.