随着新世纪的到来,中国报业面临着更多的发展机遇和更为激烈的市场竞争。中国报业在市场化、产业化、集团化道路上进一步发展壮大,迄今已有15家报业集团成立,使人们在实践和理论方面进行探讨的愿望越来越强烈。因此,运用现代管理观念构筑起充满生机和活力的报业经营管理机制已经势在必行。 一、管理的系统观念与报业集团化经营 管理的系统观念是指管理者自觉地运用系统理论和系统方法,对管理要素、管理组织、管理过程进行系统分析,旨在优化管理的整体功能,取得较好管理效果的观念。 现代管理系统观念的形成。是科学家在对生物学的研究中提出了机体系统理论之后,进一步运用 With the advent of the new century, the Chinese newspaper industry is facing more opportunities for development and more intense market competition. China’s newspaper industry has further developed and expanded on the road of marketization, industrialization and collectivization. To date, 15 newspaper groups have been set up to make people’s desire for exploration in practice and theory more and more intense. Therefore, the use of modern management concepts to build a vibrant and dynamic newspaper management mechanism has been imperative. First, the management system concept and newspaper Group management system concept means that managers consciously use the system theory and system methods, management elements, management organizations, management processes for systematic analysis, aimed at optimizing the overall management functions, Achieve better management effectiveness of the concept. The formation of modern management system concept. After scientists put forward the system theory of biology in the study of biology, further use