论文部分内容阅读
作为互联网金融中P2P信贷行业最大、最安全的平台,人人贷品牌在2013年通过品友互动DSP平台,在网络上树立了平台知名度、可信度,以更低价的成本获得了目标客群,令整个市场表现迅速成长,开启了互联网普惠金融新篇章。互联网金融P2P民间借贷新浪潮正在席卷中国金融业界,而RTB广告这种新广告形式也正在帮助互联网P2P金融企业解决一系列品牌建设和获得用户的实际问题。P2P民间借贷应运而生虽说金融业属于服务性行业,但在过去的整个金融大体系下,只有少数人才能够享受到金融服务,更多的草根阶层被主流金融体系排除在外。为了让这些数量众多的普罗大众进入金融服务的覆盖范围,
As the largest and safest platform in the P2P credit industry in internet finance, the Renren Credit brand passed Platform Friend Interactive DSP Platform in 2013, which established the platform’s popularity and credibility on the network and obtained the target audience at a lower cost Group, so that the rapid growth of the entire market, opened a new chapter in the Internet inclusive finance. Internet finance P2P new trend of private lending is sweeping the financial industry in China, and RTB advertising this new form of advertising is also helping Internet P2P financial enterprises to solve a series of brand building and access to the actual problems of users. P2P private lending comes into being Although the financial industry is a service industry, but in the past the entire financial system, only a few people can enjoy financial services, more grass-roots class was excluded from the mainstream financial system. In order to get these large numbers of the general public into the coverage of financial services,