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女性是口红消费市场的主要生力军,她们有着突出的求美心理、细腻的感情世界、较强的自我意识与天生好攀比炫耀的心理特点。女性的心理活动通常是复杂而多变的,因此可以根据她们的消费心理特点,并对现有的口红种类及市场进行分析,在口红的色彩设计中充分利用色彩联想的规律,迎合女性对美的追求、好胜心与虚荣心,从而促使口红消量的不断提升。
Women are the main force of the lipstick consumer market, they have prominent psychological beauty of the United States, the delicate world of emotions, strong self-awareness and nature is better than showing off the psychological characteristics. Women’s psychological activities are usually complicated and changeable. Therefore, according to their characteristics of consumer psychology and the analysis of the existing types and markets of lipsticks, the laws of color associations are fully utilized in the color design of lipsticks to meet the needs of women on beauty Pursuit, ambition and vanity, thus contributing to the continuous improvement of lipstick consumption.