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今日皮革行业、皮衣行业已经度过了从加工生产转向品牌营销的阶段。品牌拥有一定的市场占有率和一定的知名度。2012年到2013年上半年,市场信息反馈是比较严峻的,不仅是皮具行业,包括纺织、服装、内衣业,都遇到了改革开放30年以来的发展低谷。如果我们认为此次低谷仅仅是冬天,冬天过后是春天的话,不进行企业渠道模式的变革,低谷过后现有模式还会盈利吗?答案是否定的。这一轮的市场低迷后,市场不会像以前一样了。因为市场不会后退不变。就像2008
Leather industry today, the leather industry has spent the transition from processing to brand marketing stage. Brand has a certain market share and a certain degree of visibility. From 2012 to the first half of 2013, market information feedback is more severe. Not only the leather goods industry, including the textile, clothing and underwear industries, has encountered the trough of 30 years since the reform and opening up. If we think this trough is only winter, then winter is spring, do not change the business channel model, the trough after the existing model will be profitable? The answer is no. After this round of market downturn, the market will not be the same as before. Because the market will not retreat. Like 2008