有一个时期,多数公司只是采取销售员这样的直销力量进入市场。但为了保护已有的市场,扩大市场占有以及控制成本,今天的公司逐步采用新的营销武器用于不同的顾客群体和适应不同的情况。最近几年,由于管理者寻求削减成本、增加市场占有,公司已在现有形式中加入新的销售渠道:他们既采取直销又利用销售员,零售和直邮,直邮和查销等相结合。由于他们增加了渠道和交流手段使公司创造了混合营销系统。 At one time, most companies only took the direct sales force of salesmen to enter the market. But in order to protect existing markets, expand market share and control costs, today’s companies are gradually adopting new marketing weapons for different customer groups and adapting to different situations. In recent years, as managers seek to cut costs and increase market share, the company has added new sales channels in its existing form: they use both direct sales and sales staff, retail and direct mail, direct mail, and check and sales. . As they added channels and communication means the company created a hybrid marketing system.