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随着证监会对基金分拆等营销行为的叫停,我国证券基金管理公司的营销战略和手段都陷入了困境。快速消费品营销行业及其营销特点,可能会对我国基金公司营销战略和手段有所启示。
With the SFC halted marketing activities such as fund spin-off, the marketing strategies and measures of China’s securities fund management companies are in a dilemma. FMCG marketing industry and its marketing characteristics, may be China’s fund companies marketing strategies and means of inspiration.