随着信息技术的发展,网络日渐成为大众常用的工具。在此背景下,传统综艺节目在以传统媒介为载体的播放形态中举步维艰,从而催生出新的综艺节目形式,即网络自制综艺节目。网络自制节目是指突破传统电视制播模式,由网站自己策划、选题,通过后期的剪辑制作的节目形式。《奇葩说》是爱奇艺公司自制出品的,定位为说话类综艺娱乐节目,自2014年11月底上线后,总点击量已破亿,迅速占领 With the development of information technology, the Internet has become a commonly used tool for the public. Under this background, the traditional variety shows have struggled to play in the traditional media as a carrier, thus giving birth to a new type of variety show, that is, a network of homemade variety shows. Network homemade program refers to the break through the traditional television broadcast mode, by the site’s own planning, topic selection, through the late editing program production. “Wonderful Flowers” is produced by Aiqi Art Co., Ltd. and is positioned as a variety entertainment program. Since its launch in late November 2014,