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数字技术不断的发展和应用,使得电视产业数字化发展成为世界潮流。而就目前我国有线数字电视应用状况来看,营销过程中还未将增值付费作为有线数字电视营销主要目的,且运营商在有线数字电视营运中成本较高,利润较少,无法更好满足市场需求。为此,本文通过对有线数字电视营销中不足之处进行分析,提出了有线数字电视营销可行性策略,以期为有线数字电视营销研究工作提供依据。
The continuous development and application of digital technologies have made the digital development of the television industry a global trend. At present, the status of China’s cable digital TV applications, the value added in the marketing process has not yet been the main purpose of cable digital television marketing, and operators in the cable digital television operation costs are higher, less profitable, can not better meet the market demand. Therefore, this paper analyzes the shortcomings in the marketing of cable digital TV and puts forward the feasibility strategy of cable digital television marketing in order to provide the basis for the research of cable digital television marketing.