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《福布斯》《财富》和《商业周刊》创刊于20世纪初期,历史悠久,影响范围遍及全球,堪称美国顶尖财经杂志。本文选取《福布斯》《财富》和《商业周刊》作为研究对象,从整体把握杂志构架,总结其在编辑与营销方面的特色与成功经验。《福布斯》《财富》和《商业周刊》是国际著名财经媒体,它们记录了美国乃至全球财经的变迁与发展,在全球影响范围广泛。《福布斯》《财富》和《商业周刊》也是期刊商业化运作的成功典范,其衍生媒体产品——排行榜与论坛,独树一帜,成为经济趋向的风向标和商业精英聚会的盛宴。《福布斯》《财富》《商业周刊》分别创刊于1917年、1929年和1930年,三大财经期刊都先后开辟了中文版,进军中国市场。
Forbes, Fortune, and BusinessWeek was first published in the early 20th century and has a long history of influencing the world, making it the top financial magazine in the United States. This article chooses Forbes, Fortune and Business Week as the research object, grasps the magazine structure as a whole, and summarizes its characteristics and successful experiences in editing and marketing. Forbes, Fortune and BusinessWeek are internationally renowned financial media that document the changes and developments in the financial industry in the United States and around the world, with a wide range of global implications. Forbes, BusinessWeek and BusinessWeek are also successful examples of the commercialization of journals. Their derivative media products - Leaderboards and Forums - stand out as the vane of economic trends and the feast of business elite gatherings. Forbes, Fortune and BusinessWeek were first published in 1917, 1929 and 1930 respectively. The three major financial journals have successively opened up the Chinese version to enter the Chinese market.